About us

Why "Built for the Third "

We are a hockey family and we play in the northeast. Somewhere along the way we noticed there wasn’t a Hockey first brand for our team, friends, and family that was fun, exciting and “drippy”!. The tournament tees were bland, the team store stuff all looked the same…. The Hockey community and our kids wanted something they'd actually wear to school.We figured we could do better, so we started making our own.

The third is where things get decided. Everyone's tired by then and we know all our hockey friends and family dig deep and give it all they have!

A person stands on a rooftop at sunset, wearing a black oversized t-shirt featuring a bold pink and white graphic with the text HC HATTY CORE and three stars.

The Three Star Standard

Hockey players are built differently!   Three starst: hustle, heart. BOLD. We try to hold our gear to the same standard. It should look good, lie comfortable, last through the washes, and be fun to wear.

Come Hang Out

It doesn't matter if your kid just started skating, plays roller, field or DEK hockey….or you’ve been coaching for twenty years. If you love hockey, we made this for you.

Follow us at @hattycore and send us your rink photos. If you have great slogan or shirt ideas, send them our way! Some of our best ideas came from other hockey families. See you at the rink.

— The Hatty Core Crew

A person stands on a rooftop at sunset, wearing a black oversized t-shirt featuring a bold pink and white graphic with the text HC HATTY CORE and three stars.

Quick Questions

A hockey apparel brand from New York, started by hockey parents and designed with their kids in mind.
Yes, most designs come in youth and adult sizes.
You know what it means! A HUGE HIT.
You also know why! HAT TRICK!